Monsters, Inc.

 

Our assignment on this trailer was to make it hip and cool and find “the song”. Disney marketers love to find a song whose lyrics sum up the film.  The song in this case was found by our runner Eric, who said “I was thinking about these monsters going through doors so I started listening to the Doors.”  I rolled my eyes and then he continued, “Then I heard “Break on Through to the Other Side” and thought that might work”  I agreed.  And so did Disney and Pixar.  At the time I cut this my twins were two years old so I put in as much of Boo as possible even though Disney thought it played “too young”.  Still, I was able to convince them to use “kitty” and “Fee Fi Fo...”  and the Pixar people loved it.  A very fun project.